Yes, using social media is good!

Today I’m giving my thoughts on this post from SiteProNews about using social media as a part of a web strategy. If you don’t want to read it, here is a very quick overview. By which I mean here are the sub-heads:

  • A ‘No-Brainer’ for Charities
  • A ‘Must’ for Bands, Gigs and Events
  • Not Just Teenagers Any More…
  • Facebook as a Compliment to a Business Web Site
  • Developing a Fan Base for a Sporting Event.

I want to start by saying that I feel all of the points made in the post are pretty obvious. However, being that I have grown up while social media develops may make it much more obvious to me than to people who ignored it in the beginning and are just now trying to figure it out. There are many types of social media, so for someone who has little experience, perhaps the post is enlightening.

While obvious (to me), they are certainly good points about the types of information different groups might post to social media. What I think the article is lacking is an explanation of how easily it can be used for public relations purposes. The author mostly suggests providing content for followers to look at, and only slightly touches on the actual interaction of social media.

There are all kinds of social media just waiting to help groups interact!

It is called “social” media, after all, and a large part of why it is such a good idea for companies/brands/everyone to have it is because it allows people to interact in a way that web sites don’t come close to. Facebook and Twitter provide informal, easy to access places for people to ask questions, make complaints, and a lot of times say how much they love and appreciate something. Whoever is managing the page needs only give a quick reply (unless of course it is a major complaint) or even “like” the person’s comment and they feel good about being acknowledged by the company.

Providing content on a social media page is always good, but it’s even better when it prompts followers to give feedback and interact. Not only will it give a general idea of what followers are thinking, but it makes the content provider look good because they are taking part in two-way communication instead of one-way.


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