Be the high flier! Know your audience.

All through college we students are told to do as much as we can to make resumés stand out to future employers. Internships, school groups, volunteering… anything to show that person who has likely just looked at twenty or more other resumés that you have something to contribute everyone else does not.

This is sound advice, but can also be incredibly intimidating. There’s always that one person in your class who you know is more creative, volunteers somewhere, and probably has at least three skills you don’t even know exist that show up on their resumé. That person makes you feel like the guy in “Oh, The Places You’ll Go!” who was a high flier but his air balloon got caught in a tree.

With a world of competition, what can one need to do to really stand out?

One guy decided that the best thing he could do was write a blog post all about why he was the best candidate. Not only did he land the job, it caught media attention and got people asking whether the blog was a good idea or not (one example here). There are opinions on both sides; some say it was a great idea and allowed him to show off his knowledge, but on the other hand if a company says to turn in an application and resumé… that’s what you should do.

I think that, given the position, it made sense for him call on their attention in a nontraditional way. The company he was applying to, Radian6, manages and monitors social media. He used their own devices to show off his knowledge of social media and give examples of why he would be a good fit for their company. He’s that guy in your class.

In the world of Public Relations it’s important to know how to reach your audience. You can have the best message in the world and get zero results if you’re not using the right outlet. Not everyone is going to land their dream job by writing a blog post about it… sometimes it will need to be a blog post AND an impeccable resumé. If you know your audience, you’ll know what to do.

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2 thoughts on “Be the high flier! Know your audience.

    • A lot of the resume’s on that list look really cool but would have to be for a pretty specific place. Good luck on your search and in your creation, though! Maybe the blog post will be the kicker ;-)

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