McDonald’s could learn from Domino’s.

About two weeks ago McDonald’s launched a Twitter hashtag that had less than favorable results. #McDStories, which they hoped would bring up all kinds of happy, fun memories at McDonald’s instead brought up a number of bad stories. Quoting one tweeter, “the hashtag became a bashtag”. Here are a few:

PRNewser had an article about this ordeal, “McDonald’s Had A ‘Contingency Plan’ For Twitter Promo Gone Awry“. The article explains that McDonald’s knew that having an open-ended campaign could potentially spread stories they didn’t want people hearing about, so the hashtag was promoted for less than 2 hours. The author goes on to complain that rather than just pulling the promotion, McDonald’s should take the opportunity to acknowledge there are numerous issues in their stores that need correction.

Specifically, the author uses Domino’s as an example. In 2009 two employees made a video about all of the nasty things they do to food. Domino’s knew they had to do something to recover and re-branded themselves. They launched a “Making it right” campaign that included a website,, for customers to post photos of the pizza they receive from Domino’s. There are also commercials showing the CEO and others delivering new pizza’s to customers who posted photos of less than desirable pizza.

A statement from Rick Wion, the companies social media director, seems proud that the hashtag was not up longer than it was, and says that because they caught it only 2% of tweets regarding McDonald’s that day included #McDStories. There were still more than 1,600 tweets that were mostly unfavorable. Ignoring stories of rats, broken teeth, and food poisoning will do very little to help the companies public relations- especially the fact that there have been no apologies made to those people.

Twitter can be a highly useful tool for companies, but McDonald’s is only asking for stories instead of interacting with their customers. An apology through Twitter is worth much more than no apology at all, and McDonald’s failed to acknowledge their mistakes in any way besides stopping the promotion of #McDStories.


Pinning is “Nothing But Good”

A short background…

I was introduced to Pinterest about 5 months ago. My brother’s girlfriend had been going on about how fun it was, and shortly after I discovered one of my coworkers was also an addict. It wasn’t long before I heard girls on campus talking about pinning things. One night when I was house sitting and totally bored I decided I’d find out what exactly Pinterest is, and why all these girls were so obsessed with it.

In the sites own words, “Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.”

Initially after creating my boards I thought it was really silly, but treated it like Twitter and gave it a shot anyway (note* I still think Twitter is a silly place, but I get it now). I won’t call myself obsessed, but I go on Pinterest at least once a day now, if for no other reason than to see what other people are looking at.

It didn’t take long for me to realize that people, places, recipes, clothing, and all kinds of things were getting an incredible amount of exposure through Pinterest because of how simple it is to click the “repin” button. That said…

Chobani Greek Yogurt might be one of the best things ever. Their slogan, “Nothing but good.” is only wrong in that I would say “great”, or maybe “fantastic”, because every time I have it I’m just so incredibly satisfied and happy. It’s SO good-great-fantastic (go get some). In addition to being delicious I’ve been impressed with Chobani’s social media presence, especially their use of it for public relations. On Facebook and Twitter they’re always quick to respond and interact with people. On occasion people have purchased yogurts that ended up being moldy, and they were always compensated with vouchers and apologized to- often within an hour (or much less) of posting.

I recently discovered Chobani’s official Pinterest page.

Chobani is using Pinterest as a way to interact with the people who already love their yogurt, and to get recipes that use their product out for addicts and newbies to see. The board “Choboniac Creations” is entirely dedicated to showing off recipes that use greek yogurt that have been shared by people who love Chobani. By linking back to the person’s blog, it’s a win-win in that both the blogger and Chobani are getting more attention.

I love Chobani, and I basically love Pinterest. Both are wonderful in their own ways and have definitely contributed to the happiness of thousands of people, myself included, by being a fun little addition to life. Why not combine the two?

Yes, using social media is good!

Today I’m giving my thoughts on this post from SiteProNews about using social media as a part of a web strategy. If you don’t want to read it, here is a very quick overview. By which I mean here are the sub-heads:

  • A ‘No-Brainer’ for Charities
  • A ‘Must’ for Bands, Gigs and Events
  • Not Just Teenagers Any More…
  • Facebook as a Compliment to a Business Web Site
  • Developing a Fan Base for a Sporting Event.

I want to start by saying that I feel all of the points made in the post are pretty obvious. However, being that I have grown up while social media develops may make it much more obvious to me than to people who ignored it in the beginning and are just now trying to figure it out. There are many types of social media, so for someone who has little experience, perhaps the post is enlightening.

While obvious (to me), they are certainly good points about the types of information different groups might post to social media. What I think the article is lacking is an explanation of how easily it can be used for public relations purposes. The author mostly suggests providing content for followers to look at, and only slightly touches on the actual interaction of social media.

There are all kinds of social media just waiting to help groups interact!

It is called “social” media, after all, and a large part of why it is such a good idea for companies/brands/everyone to have it is because it allows people to interact in a way that web sites don’t come close to. Facebook and Twitter provide informal, easy to access places for people to ask questions, make complaints, and a lot of times say how much they love and appreciate something. Whoever is managing the page needs only give a quick reply (unless of course it is a major complaint) or even “like” the person’s comment and they feel good about being acknowledged by the company.

Providing content on a social media page is always good, but it’s even better when it prompts followers to give feedback and interact. Not only will it give a general idea of what followers are thinking, but it makes the content provider look good because they are taking part in two-way communication instead of one-way.

Meatless Mondays!

Around the middle of December I started considering whether or not I would like to make resolutions for the new year. I’ve made them in the past, and some I’ve stuck to while others were quickly forgotten. I took it as a sign when, while thinking this thought, I logged in to Twitter and the top post was from Runner’s World and said “Need a Resolution? Here are 7 suggestions”.

I can’t remember the other 6, but suggestion #4 was Meatless Mondays. It had a few sentences explaining that meat is full of saturated fat, and that eliminating meat from your diet even one day out of the week can be beneficial. For many things I have a “Hey, why not?” mentality, so I decided to give it a go. Not only is it healthy, I’ll learn new recipes!

So. The first two Mondays I’ll admit I missed. The first Monday of the year was not only the day of the Rose Bowl (yay, Ducks!) but a day I went and explored some lava caves on Mt. St. Helens. The second Monday was the first day of school. On both of these days I simply forgot.

My companions and I after emerging from the underground "Ape Caves"

My companions and I, after our trek through the underground lava caves.

Rejoicing over the Ducks' Rose Bowl win at Buffalo Wild Wings.

Last week I didn’t eat anything special and realized that if I’m going to not eat meat on Mondays I’ll need to make it fun. I hopped on Pinterest and started searching, and my first recipe is Black Bean Enchiladas (see the original here). The recipe is very simple, took about 40 minutes from start to finish, and is pretty inexpensive! I altered it slightly from the original and this is what I came up with:

1, 15 oz. can black beans
1, 15 oz. can corn
2 cups (ish) cooked brown rice
1, 16 oz bag tri-color bell pepper stips
1 packet enchilada seasoning
2 cups (ish) salsa (I used Emerald Valley)
1.5 cups Mexican cheese
12, 6″ tortillas

9×13 baking dish, oven preheated to 350.

First thing get the rice cooking. I generally do 1 2/3 cups water to 1 cup of rice. While the rice is cooking, rinse and drain your beans and corn, and defrost the peppers however the heck you prefer defrosting things. Mix the beans, corn, peppers, enchilada seasoning, and about 3/4 of a cup of salsa.

You're going to sample this every time you add something new. I mean, if you're like me you will.

When the rice is done mix it in and your filling is ready! I put a little cheese on the tortillas before laying down the filling… who doesn’t like extra cheese? I don’t have a specific amount to say to put in the for the filling, because my tortillas from Trader Joes were not equal sizes… mwerp. But this is what mine looked like:

Don't fill it all the way to the sides or it's going to fall out after you roll it up!

The work station.

I was able to fit 10 in the pan as pictured above, then 2 went along the side and it was a perfect fit. Once they’re all in the pan pour the remaining 1 1/4 cup of salsa on top and spread out with a spoon, then cover with cheese. Throw it in the oven for about 25 minutes and you’re done!

You can't really see the cheesy goodness that's on the inside, but it was definitely a good call.

It kind of blew my mind how delicious this recipe was. It would also be really easy to add meat to this and have it be equally tasty, and next time I’ll probably put some avocado on it. Either way, I’m glad for Meatless Mondays, because who knows how long it would have taken for me to realize there’s a quick and simple enchilada recipe that only dirties 3 dishes and a spoon!

Something squirrely

I wouldn’t be surprised if I were to find out that the girls at Wild Squirrel had super powers. Not only do they make some of the most incredible peanut butter on the earth (really, it’s incredible), they manage their social media like it’s nobody’s business.

I first heard about Wild Squirrel peanut butter about a year and a half ago, then called Flying Squirrel, while reading the University of Oregon’s student newspaper on my bus ride home. In a nutshell, two roommates (Keeley and Erika) started making peanut butter in their apartment and gave it to friends in mason jars. Their friends encouraged them to sell it online, and one day it was featured on the blog Kath Eats Real Food, and things progressed.

Since then, they’ve grown wildly in popularity and can now be found in Market of Choice and New Seasons stores, as well as some independent stores in Oregon. They use Facebook and Twitter as their very own public relations outlet to let followers know when they’ll be sampling at different stores and new locations their peanut butter can be purchased at, as well as to interact with people and offer random peanut and squirrel facts to keep things entertaining.

I have personally tweeted these lovely ladies a couple of times (yes, I’m obsessed with this peanut butter) and they replied to both. Not only do they have an amazing product but they let the people purchasing know how much they appreciate it! They’re on top of answering questions and offering new ways to enjoy their product. Do these students-turned-entrepreneurs have good PR skills? No doubt.

My personal favorites!

I’ve been eating Pretzel Pizazz while writing this, and as you may be able to tell in the photo I’m nearly out of Curious Cocoa-Nut! I’m going to go remedy this situation, and if you have never tried this peanut butter I strongly encourage you to do the same. If you want to know more about Wild Squirrel, click here!

The Beginning

My name is Caitlin and I love food.

I’m also a Public Relations student at the University of Oregon! I’m intrigued by the ways social media has brought fame, or something close to it, to many food bloggers (for example, Pioneer Woman, who now has a show on the Food Network), and the fact that individuals and large businesses can use the same outlets to reach out to prospective and current consumers of their food/service/blog.

This blog is the beginning of my plunge into the blog-o-sphere, exploring the ways social media is used by people for PR. Expect to read about people and businesses who I think are shining examples of using different outlets for food related PR… and at least a couple who failed. You can also expect occasional updates about fun things I’m whipping/baking/boiling up in the kitchen!

If you think this sounds wonderful, you can also follow me on Twitter :-)