Extreme Savings… Great PR

At some point in 2008 I started noticing updates on Facebook from a friend in North Carolina all about how much money she had been saving with coupons. As time went by, and she learned more about combining coupons, the total amount saved grew to be unbelievable.

Desirae Young started using coupons in 2007 to stretch each dollar for her family. She now spends just $150 each month on food for her family of 3, and even has a stock room with everything from non-perishable foods to extra laundry detergent and cough syrup. She’s set for pretty much anything, and donates a lot of food and supplies to various people and groups.

Proof of one of Desirae's incredible shopping trips. Amount spent: $0.32, amount saved: $382.35

Desirae acquired a fairly large following of people on Facebook and would occasionally have contests with various prizes- from coupon books to video games- to give away. She has always been great about interacting with her followers and providing them with a lot of valuable information about couponing.

In 2011 she made an appearance on the TLC show “Extreme Couponing.” Her Facebook page now has more than 22,000 followers and she has been featured on her local news, as well as recently being on the show “Dr. Drew’s Lifechangers” (see it here).

Extreme Savings With Diva Desirae has changed quite a bit from when I first saw it in 2008, but is now a treasure trove of links to daily deals and printable coupons, giveaways and freebies. There is a link to “Coupon 101” for people who are beginners. She also has a YouTube channel with explanations to frequent questions and other information about some of her own shopping trips.

Desirae has done a wonderful job of maintaining her own public relations, even with the rapid increase in followers and amount of questions asked each day. She always has a positive attitude and is encouraging to people, reminding them that becoming an “extreme” couponer doesn’t happen over night.

By effectively managing her social media, Desirae is able to help people as well as maintain her reputation as a coupon expert.

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