One thing I really like about my part-time-to-get-me-through-college job is that I get along really well with all of my coworkers. One of my favorites, Sonja, was the first person to introduce me to the blog The Pioneer Woman. Sonja encouraged me to take a look at it because the writer of the blog, Ree Drummond, was not only funny but she had great recipes and lots of photos to go along with each recipe.
Sonja moved away (thank goodness for Facebook!), but I continued to check into the Pioneer Woman every now and then to find new recipes or just stare at pretty food pictures, but she also has tips on gardening, photography, and homeschooling, as well as a couple other less specific “for fun” sections.
The Pioneer Woman is a good (extreme) example of how social media can be used for public relations, and to gain and expand an audience. Ree started with her blog, and when it acquired followers she created Facebook and Twitter accounts. Through these outlets people are able to share their finds with others and by word of mouth The Pioneer Woman became a well known blog. So well known, in fact, that Ree now even has her own show on the Food Network (also called The Pioneer Woman), and a cookbook coming out on March 13!
Nearly 400,000 people follow The Pioneer Woman on Facebook, and nearly 300,000 on Twitter. As I’ve mentioned numerous times before, interaction is essential to maintaining an audience and Ree constantly replies to fans in addition to starting conversations and posting new content to her blog, Facebook, and Twitter almost daily. If you have never been to this blog I encourage you to at least take a look… there’s so much to find :-)