Early this year a Wisconsin man, Ronald Ball, opened up a can of Mountain Dew and was sorely disappointed to not have a delicious glowing green beverage, but instead a rather “rancid” one. After further inspection, Mr. Bull discovered that the can in fact had a dead mouse in it! I’ve never been a fan of Mountain Dew myself, but any liking I had for it just went down the drain… and, according to an article from PRNewser, it gets worse.
“After contacting the company, Ball sent the evidence to PepsiCo. Lawyers and experts from the company say that after closer examination, they determined that the mouse would’ve ‘dissolved in the soda’ in the time between bottling and consumption, turning it into a ‘jelly-like substance.'”
Why on earth PepsiCo. thought the best way to approach this issue would be to admit their product can dissolve a mouse, I will never know. If I were a mother and read about this, I would never- ever! – let my kids drink Mountain Dew for fear that one day their organs would join the mouse and turn into a (probably bright green) jelly-like substance. Somewhere along the line PepsiCo. officials obviously forgot to consult their PR people before making this announcement.
I think consumers should be informed when something they’re consuming has the ability to dissolve a small rodent, but this was far from the right way, if there is such a thing, to do it. PepsiCo. should have offered an apology and perhaps some rodent-free Mountain Dew to Mr. Ball.